Mountain Dew nailed it with their current DEWeezy campaign.
SPOT ONE:
"I am Little Wayne, and this is how I do.
I would say Deweezy is mainly about finding yourself, finding your thing and doing you. I mean that's what I do. I hate anything average. I hate normal. I refuse to be basic. I don't follow cliches. I'm so not stereotypical, and I live to be that way. I'm super serious, and I'm very hard on myself, but that's just what it is, I'm a professional.
If you believe that what you think, you can do, than there is no room for doubt. Obviously if you think you can do it, than who's going to tell you, you can't. Don't be afraid of it. Don't worry about what anyone else thinks about it. You live it, and you believe in it. I don't set out to be different, I set out to be me, and people think it's different.
That's boldness and that's self belief, and that's how I do."
SPOT TWO:
"Life is a lot like skateboarding. Say there's a new trick I want to land. The first, second and most likely the third time, I will fall. But, I get back up. That's because I tell myself, and I've told myself, I will.
It's not what you do, it's how you do. Find your thing, and do you."
GREAT THEME:
Find your personal success by carving your own path. (Seriously, let's do this!)
SPOT ONE:
"I am Little Wayne, and this is how I do.
I would say Deweezy is mainly about finding yourself, finding your thing and doing you. I mean that's what I do. I hate anything average. I hate normal. I refuse to be basic. I don't follow cliches. I'm so not stereotypical, and I live to be that way. I'm super serious, and I'm very hard on myself, but that's just what it is, I'm a professional.
If you believe that what you think, you can do, than there is no room for doubt. Obviously if you think you can do it, than who's going to tell you, you can't. Don't be afraid of it. Don't worry about what anyone else thinks about it. You live it, and you believe in it. I don't set out to be different, I set out to be me, and people think it's different.
That's boldness and that's self belief, and that's how I do."
SPOT TWO:
"Life is a lot like skateboarding. Say there's a new trick I want to land. The first, second and most likely the third time, I will fall. But, I get back up. That's because I tell myself, and I've told myself, I will.
It's not what you do, it's how you do. Find your thing, and do you."
GREAT THEME:
Find your personal success by carving your own path. (Seriously, let's do this!)
