Weekend Recap: Insane Edition

Now I know how much people love rice... Especially Mahatma America's Favorite Rice... I had no idea!! Our booth was by far the most packed all weekend. We had lines that went on for days. Our pounds upon pounds of rice ran out early both days as did all promotional items. It. was. crazy. Here we are in our booth we set-up:

It was all about the displays. Tablescaping is only one of my favorite things to do!

Mahatma has a really fun logo... The Mahatma Genie. At least that's what I named him... Creative right? Someone asked me what his name was and that's all I could come up with.

Mahatma also has a ton of followers. One person even sang us the Mahatma jingle from an old radio commercial. Talk about brand loyalty! Engaging the crowd:

It was a busy, busy rice kind of weekend!